Brand Ethos

Wear It Your Way
From bedroom to street, our lingerie transforms. Hidden layer or statement piece? You decide.

Not Just Lingerie
Each piece is more than what meets the eye — not just something to hide, but a functional, versatile garment designed to move with you, reveal you, and reflect you.

Designed in Milan, Handcrafted in Istanbul
25th Hour Lingerie is built on a unique east-meets-west duality. Ideas born in the heart of fashion, Milan, are brought to life by skilled artisans in Istanbul — blending Italian sophistication with Eastern soul.

Crafted with Passion
We pour our experience, energy, and devotion into every creation —
shaping the finest niche-quality pieces with meticulous attention to detail
and an enduring commitment to timeless design.